When illuminating jewellery, you want it to radiate artistry and beauty.
You do not want it to radiate heat.
Eliminating in-case heat was a priority when Seiler Juwelier and Tic Beleuchtungen designed new showcase lighting for Seiler's exclusive store in Basel, Switzerland.
'They had a problem,' recalls Michael Schweizer of Tic. 'The jewellery was hot. If a customer wanted to see a ring or a watch, the staff had to take it out and leave it on the table so it could cool down.' The solution was cold fibre optic light with Avant-Garde fittings in the in-store cases.
Reproduction requirements were also stringent. 'There are diamonds, platinum, silver, gold - a lot of different materials,' says Mr. Schweizer. 'And in the window, there is intense sunlight.'
So he cleverly combined a fibre optic and an LED colour temperature. 9000 lux was achieved using Ball & Socket fittings and 4,200 K, 250-watt light generators together with a 3,000 K XPO-led conduit system.
'The light quality and colour reproduction are very good,' says Michael Schweizer. 'The jewellery absolutely makes an impact.'
Seiler Juwelier, Basel, Switzerland | www.seiler-juwelier.ch
Distributor Tic Beleuchtungen, Allschwil, Switzerland | www.tic-light.ch
Photos by Christophe Bielsa, Paris, France | www.bielsaphoto.com
Photos by kind permission of Seiler Juwelier
PO box 120 
